Curated travel experiences, designed just for you

Rooted in Curiosity. Refined in Every Detail.

Sophia Friend Luxury Travel designs unforgettable journeys for busy people who want to make the most of their vacations. We take care of all the planning, curating personalized itineraries to your unique interests, preferences, and needs.

As your dedicated travel advisor, we offer full service planning—from selecting exceptional stays and bespoke experiences to securing insider access and privileges—so you can focus on enjoying the journey. Backed by the global network and resources of our affiliate, Fora Travel, we bring an insatiable curiosity, a sharp eye for detail, and deep global insight to help create vacations to remember.

Why Work With Us?

  • We have partnerships with properties all over the world so you can access exclusive perks like free upgrades, spa credits, and more.

  • We’ve traveled extensively, bringing you real-world intel on destinations. If we haven’t been to a destination ourselves, you can be sure it’s on our list and we’ve studied up on every location to bring you the best of the best.

  • We have an extensive network of vetted local partners that we work with all over the world. These strong partnerships help us build personalized and authentic experiences. They also offer you boots on the ground to support you throughout your travels so you can have a seamless experience.

  • We work with each client 1:1 to get to know you and your family personally. We take a consultative approach to ensure your experience working with us is as effortless as the trip itself.

Meet our Owner, Sophia

After years spent building software in the tech world, I realized my true passion wasn’t just in taking trips—it was in planning them. With a background in anthropology and a lifelong love of skiing, hiking, and cultural exploration, travel has always been how I connect most deeply with the world. I started Sophia Friend Luxury Travel to design the kinds of immersive, high-touch experiences I used to dream about during stolen vacation days.

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